Several members of the RS executive leadership team in Fort Worth, Texas, share what the rebrand means for them, their teams, and their stakeholders and what they’re most excited about.
Allied Electronics & Automation, the main trading brand in the Americas of RS Group plc, a global omni-channel provider of industrial product and service solutions, rebranded as RS on February 6.
Rebranding Allied as RS is RS Group’s latest effort to consolidate the product offer, service portfolio, and proven experience of its trusted global brands under a single, unified RS brand identity. This will provide exciting new opportunities to improve efficiencies, generate sustainable value, and increase scalability for stakeholders worldwide.
Customers in the Americas, extending from small single-site businesses to global multi-site companies, will continue to enjoy access to a broad and deep range of more than 700,000 stocked industrial and electronic products and a wide portfolio of service solutions for design, procurement, inventory, and maintenance.
The continued unification of the RS brand will also present opportunities for the Group to increase its share of a large, fragmented market, drive continued market outperformance, and accelerate organic growth. In addition, the increased global collaboration it enables will fuel environmental, social, and governance (ESG) initiatives aimed at creating a more sustainable and inclusive world and drive strong revenue, cash conversion, and attractive returns.
For more information about RS brand unification, and especially this latest rebrand, we spoke to several members of the RS executive leadership team in Fort Worth, Texas, to find out what the rebrand means for them, their teams, and their stakeholders and what they’re most excited about.
Douglas Moody — President and Chief Services Officer
“We have an impressive legacy from our businesses around the globe. But together as RS, we can leverage our global scale, capabilities, and omni-channel presence for the benefit of our people, customers, suppliers, communities, and shareholders. Rebranding as RS also unlocks more opportunities to make amazing happen for a better world, which is the core goal that drives us. As a global leader, I get to see the strengths and customer-focus in our businesses all around the world firsthand, and I am thrilled to bring them to our customers as part of the RS brand.”
Frank Cantwell — Vice President of Product and Supplier Management
“Rebranding as RS allows us to merge and strengthen our collective value propositions from around the world. Now, customers and suppliers can finally see our complete range of product and service solutions. Being part of the global RS brand presents new opportunities to further expand our ever-growing portfolio of industrial product and service solutions, pursue iterative development to solve bigger customer problems and provide greater value, and tap into a global network of products and expertise to deliver an improved customer experience. Rebranding as RS also provides significant global growth opportunities for our suppliers and offers greater opportunities for us to partner with them to improve the sustainability of our value chain.”
Katie Cartwright — Vice President of People and Culture
“We have always been committed to cultivating a purpose-led culture grounded in high individual and team performance, creating the best possible environment for our employees to thrive, and empowering our people to bring their true self to work every day and do their best work in support of our company-wide purpose — making amazing happen for a better world. That will never change. But as RS, we’re able to further expand our employee benefits options, provide more global career and training opportunities, and even establish a new employee share award program to further encourage our collective long-term success. I’m incredibly proud of everything our team has accomplished thus far — and especially this last year — and I’m truly excited to see what we accomplish as One Brand. One Team. One Culture.”
Jessie Dearien — Vice President of Marketing
“Allied earned a reputation as a leading supplier of industrial products and services in North America and was recognized for being reliable and solving our customers’ problems. RS is founded on these same core values, so aligning under the banner of RS extends our ability to deliver value for our stakeholders. Being a part of the global RS team will allow us to leverage our expertise and experience across the Group. Our aim is to think bigger, make the impossible possible, become the first choice for our stakeholders, and make amazing happen for a better world.”
Jason Taylor — Chief Information Officer
“Now that we are part of RS in name as well, we have unlocked limitless potential. This rebranding positions us as a global leader and strengthens our ability to deliver better results for our customers and shareholders. I am particularly excited about the additional opportunities this gives us to continue our growth trajectory. Being a part of the RS brand will help us continue to grow our share of the Americas market both organically and inorganically, and being able to leverage our expertise and experience across RS Group will supercharge our shared efforts to make amazing happen for a better world.”
Scott Jayes — Vice President of Value-Added Solutions
“Rebranding allows us to reposition ourselves as an innovative end-to-end solutions provider and represents a huge opportunity for our customers and supplier partners. As one global RS brand, we immediately open access to a wider range of expertise that we can leverage — along with our wide range of high-quality, tried-and-tested products and our suite of service solutions spanning the life cycle of research & design through to maintenance — to solve our customers’ biggest challenges, ranging from systems solutions to helping deliver on sustainability commitments and everything in between. We’re still that first-choice partner that they know and trust to fulfill their distribution needs, but we now offer even more value.
Manisha Kadoche — Chief Financial Officer
“Rebranding as RS is an incredibly exciting and pivotal moment in our journey to greatness. Being both globally connected and regionally focused positions us to become stronger together and further improve our profitable growth. The opportunities in front of us are huge, and the strength of the ambition we share will be propelled by this change. Our people will be connected by our shared purpose. Our customers and suppliers will recognize us as a first-choice partner due to our global range of expertise, products, and service solutions. And we will be able to move our ESG proposition further forward and deliver greater value to our shareholders.”
Mike Walker — Vice President of Sales
“As RS, we are one of few truly global players in a marketplace valued at over $400 billion. Operating under the RS brand will allow us to share capabilities across the Group and further enhance our customer experience while continuing to provide customers with access to a broad and deep range of more than 700,000 stocked industrial and electronic products and a suite of service solutions designed to support customers throughout the industrial lifecycle. Ultimately, this change will allow us to better meet the needs of our customers and supplier partners.”
David Ross — Vice President of Corporate Development
“As Vice President of Corporate Development, I often meet with outside organizations and individuals who are not familiar with our companies and the full breadth of our product and service portfolios. When we were organized as a house of distinct brands — Electrocomponents, Allied, RS Components, Synovos, etcetera — it was difficult to clearly convey who we were as an organization; we had no unifying identity. Becoming part of the global RS brand makes it much easier to explain — and for stakeholders to understand — the full scale of our product and service solutions and how they fit together to provide value for our customers.
Amit Yadav — Vice President of Global Shared Business Services
“Although we have always been a part of RS Group, rebranding as RS better positions us to leverage the scale and efficiencies of our $3.3-billion-dollar global organization for the benefit of our people, customers, suppliers, communities, and shareholders. Going global represents a real strategic pivot and a wealth of opportunity for the Global Shared Business Services team. In addition, due to the thoughtful planning and careful execution of the rebrand, I expect that every level of the RS team here in Fort Worth will experience a renewed sense of purpose now that we’re One Brand. One Team. One Culture.”
Jody Kemp — Vice President of RS PRO – Americas
“Rebranding as RS offers us an excellent opportunity to increase awareness of our RS PRO brand and we are looking forward to the significant name recognition. We’re excited for RS customers to continue discover the quality, choice, and value that the RS PRO brand offers and to rely on it as a smart choice for industrial products and solutions.”
RS supports customers across the product life cycle, whether via innovation and technical support at the design phase, improving time to market and productivity at the build phase, or reducing purchasing costs and optimizing inventory in the maintenance phase. The company offers customers tailored product and service propositions that are essential for the successful operation of their businesses and help them save time and money. RS also provides a comprehensive suite of services and tools including the industry’s largest collection of 360º product images, an extensive range of 3D CAD models, more than 1.1 million up-to-date datasheets, access to the RS DesignSpark digital engineering platform, a highly experienced technical support team, and kitting, bagging, and labeling services, as well as expert advice articles, interviews, and podcasts.
In the Americas region, RS (formerly Allied Electronics & Automation) stocks more than 230,000 industrial and electronic products from more than 650 trusted suppliers. These solutions cover categories extending from automation and control equipment to interconnect, passive, active, and electromechanical components and include more than 80,000 high-quality, competitively priced RS PRO products. For more information, please visit https://us.rs-online.com or connect with us via social media on Facebook, Twitter, LinkedIn, and YouTube.
About RS Group
RS Group plc is a leading global omni-channel industrial product and service solutions provider to customers who are involved in designing, building, and maintaining industrial equipment and operations, safely and sustainably. RS Group plc stocks more than 700,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provides a wide range of product and service solutions to over 1.2 million industrial customers. With operations in 32 countries, we trade through multiple channels and ship over 60,000 parcels daily.
RS supports customers across the product life cycle, whether via innovation and technical support at the design phase, improving time to market and productivity at the build phase, or reducing purchasing costs and optimizing inventory in the maintenance phase. RS offer customers tailored product and service propositions that are essential for the successful operation of their businesses and help them save time and money.
RS Group plc is listed on the London Stock Exchange with stock ticker RS1 and in the fiscal year that ended March 31, 2022, reported revenue of $3.3 billion.
For more information, please visit https://www.rsgroup.com/ or connect with us on LinkedIn or Twitter.
