Watch or listen along as Troy Manley, Western U.S. Sales Director at Festo, discusses the current state of the automation industry, Festo’s role in enabling its future, and the company’s 100th anniversary.

Troy Manley, Western U.S. Sales Director at Festo

Industrial market challenges — ranging from operational efficiency and employee safety to skilled labor shortages — have fueled significant and steady growth in the U.S. industrial automation and control industry in recent years, raising its estimated value to a whopping $47.04 billion in 2024 and its projected 2030 value to $85.55 billion.

We spoke to Troy Manley, the Western U.S. Sales Director at Festo, to learn more about the current state of the industrial automation industry, the role that Festo plays in enabling its future, and the company’s 100th anniversary.

Pressed for time? Use the timestamped questions below to jump directly to specific sections of the podcast.

0:42 Please introduce yourself.

1:22 Please tell us a little about Festo.

2:09 You joined us today to talk about automation. So, let’s dive in, starting with the basics.

3:18 Talk to us about the current state of the automation industry.

4:35 What’s preventing companies that still haven’t adopted automation technologies — or have but haven’t yet scaled their systems or integrated the latest technologies — from doing so, and why should they?

5:39 What industries and/or application areas do you think automation will have the biggest impact on in the next 10 years?

6:33 How is Festo enabling the future of automation?

7:18 Please introduce us to a few key Festo automation technologies that customers can find at RS.

8:57 Is there anything else you’d like our listeners to know about Festo or its extensive portfolio of proven automation products?

Implement and scale your industrial automation systems with Festo and RS

Festo is a trusted global manufacturer of process control and factory automation solutions dedicated to making tomorrow’s working world simpler, more productive, and more sustainable. The combination of its innovative, high-quality, and cost-effective electric automation and process automation products, its century of R&D expertise, and its massive global network enable customers around the world — in virtually every industry — to build better products, streamline production, improve safety, and cut costs through innovation.

RS offers a comprehensive selection of Festo products, including a wide range of pneumatic and fluid control solutions, ranging from air prep and treatment, fittings, and tubing to valves, pneumatic actuators, and accessories.


For more information about Festo and its extensive portfolio of innovative, high-quality process automation solutions, please visit the links embedded here and check out the other RS Expert Advice content Festo is featured in. For assistance identifying, procuring, deploying, and maintaining Festo process automation products, please contact your local RS representative at 1.866.433.5722 or reach out to the RS technical support team.  

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