Customers asked, and we acted. See how RS used customer feedback and new customer-centric web tools to transform their online experience, making it faster, more intuitive, more convenient and more useful for customers in the industrial automation and electronics industries.
Industrial automation companies and other electronics manufacturers face numerous challenges, including materials shortages, supply chain disruptions, increased competition for skilled laborers, data acquisition and processing demands and cost, safety and productivity concerns. As such, RS is committed to making our customers’ lives easier by providing a one-stop shop for industrial automation and control products, electronic components and electromechanical products.
Recently, as part of this commitment, we’ve been focusing on improving our website design and functionality. In response to customer feedback, we’ve created a faster, more informative and more intuitive digital experience designed to improve the convenience, simplicity and speed of doing business with us anytime, anywhere and on any device.
Streamlined Search and Easy Product Comparison
RS offers more than 3.5 million products from over 650 trusted suppliers on our website, which is a lot to search through. So, upgrading our website’s design and functionality was key to helping customers find the resources they need for their projects and improving the entire customer buying experience. From a search bar that autofills as you type to refined filters that more effectively narrow down search parameters, you’ll notice faster, more relevant results that make it easy to find and compare products.
Once your search results come up, you can use our new product comparison tool by simply checking a box next to products you’re considering and selecting “Compare.” You’ll get a side-by-side comparison of details like price, available sizes and materials, ratings and other specifications that will help you quickly and effectively evaluate and identify the parts that will work best for your project.
Plus, if you find what you need in the comparison tool, there’s a quantity box and a “Buy” button conveniently located within the tool so you can order the amount you need without having to go back to the page you came from.
It’s all about speed, simplicity and service — giving our customers an efficient experience that doesn’t take much time out of their day. And it all starts with our redesigned home page, enhanced navigation and core performance improvements including faster page load times, SEO optimization for more relevant results and on-screen suggestions designed to help you accomplish your task and quickly move on to the rest of your to-do list.
Resources That Give You Confidence
We pride ourselves on being a valued resource for engineers, makers, designers, systems integrators and other buyers. Customers can take advantage of an extensive range of 3D CAD models, more than 1.1 million up-to-date datasheets and an ever-expanding number of product videos, as well as the industry’s largest collection of 360° product images, which allow customers to spin, tilt and zoom to see more than 34,000 products from all sides and see features close up. In addition, RS has been doing its own traditional product photography since 2020 and now has a portfolio of more than 44,000 professional product images that also help customers determine whether the product they’re evaluating is right for their application.
Customers should be as confident buying online as they would be in person with the product in hand, and our resources help you do just that. From our CAD models and 360° images to our Ask the Expert series of articles, interviews and podcasts and our new Virtual Demo Lab, which allows us to preview how a product you’re considering would work in your specific design, our talented team of experts is here to help you find reliable, cost-effective solutions for all of your design challenges — no matter how simple or complex.
At RS, our goal is to make a positive difference in your project by sharing valuable resources ranging from engineering industry expertise to tools and other website features that will help you quickly, easily and accurately identify and order the best product solutions for your projects.
Register for Free to Get More
By registering for a free RS account, you’ll gain access to the full functionality and benefits of the RS website. This includes order tracking, express checkout, invitations to upcoming webinars and other benefits. You’ll also be the first to know about new promotions and deals.
As a registered RS customer, you will now have a centralized area to view your order history, track your order status, quickly reorder parts, manage your email preferences and store different freight accounts, payment methods and shipping and billing addresses so you don’t have to look them up each time. You can even use our set-it-and-forget-it order scheduling tool or save your shopping cart and come back later to order.
All these latest website upgrades go hand-in-hand with our comprehensive suite of business services and tools — including a highly experienced technical support team, kitting, bagging and labeling services and a BOM tool — and are part of RS’s overall efforts to strengthen its position as a responsive, customer-focused solutions provider. You can count on RS to not only listen to your feedback but to leverage your input to continually improve your online experience.
Additional Information
For more information about RS, find your local sales office or contact your local RS representative at 866-433-5722. For technical product expertise, contact us through our online form or email TechnicalProductSupport@alliedelec.com.
