Liam Dowds, the Head of Packaging Sustainability at RS, leverages his 20+ years of experience in packaging optimization, sustainable materials, and packaging automation to take a fresh look at sustainable packaging materials and trends.
For companies that want to stay on the cutting edge of their field, sustainable practices are no longer a nice-to-have. These once-trendy efforts have now become all but essential for success, and in order for them to succeed, companies need to be able to explain how their sustainability actions align with their core business values and strategic goals. Sustainability is at the forefront of consumers’ and regulators’ minds, and the challenge for consumer brands has become clear. Companies have now shifted from asking if they should switch to more sustainable packaging to how and when.
There are three primary reasons for this:
- As material technologies evolve and demand for more sustainable products grow, environmentally friendly products and packaging are becoming more prevalent and cost effective in many industries.
- Social responsibility
- While many sustainable practices are still optional, they won’t necessarily be optional in the coming years.
Learn more about sustainable packaging materials and trends and how they’re good for both business and the environment in this Packaging Technology Today article by Liam Downs, Head of Packaging Sustainability at RS.
